Hi, I'm Laura.

Design Pro. Strategist. Empath.

I’m a seasoned problem solver from the
Jersey Shore who lives for a-ha moments.
My passion for user-centered design is fueled by more than two decades of experience in various design disciplines. Over the years, I’ve gained the most professional satisfaction from working end-to-end on large-scale development projects and discovered that product design was the perfect conduit for my love of process, complex problem-solving, and discovering what makes people tick. 
As a highly adaptable self-starter, I excel in fast-paced environments where I can seamlessly integrate strategic thinking with impactful visual execution.
With a background in graphic and web design, art direction, front-end development, branding, marketing management, and enterprise product design; I offer a unique blend of experience and insight into how design thinking supports business strategy. My work approach has always been down-to-earth and diplomatic in helping to bring big ideas to life.
When I’m not fiercely advocating for users, I can be found seeking out live music with my husband and spoiling our Blue Great Dane. Pilates, holistic healing, and travel ground my creative spirit.
Featured Projects
INTRANET REDESIGN

Learn how I devised a strategy to make the company intranet more usable for employees and site administrators.

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smart page Proof of Concept

Learn how I created a landing page for AI personalized content to improve employee intranet engagement.

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web softphone application

Learn how I consolidated three legacy softphone apps into one universal solution to support a diverse group of phone agents.

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FINANCIAL DASHBOARD

Learn how I contributed to the architecture of a financial dashboard designed to help women manage their finances.

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SPORTSBOOK PROMO APP (MOBILE IOS)

Learn how I created a third-party app solution to help online bettors become more profitable by aggregating daily sportsbook promotions.

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e-commerce website

Learn how I lead a branding and e-commerce initiative to make it easy for consumers to shop online for fence materials.

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